By Liz Wells in Grocery 13th November 2019
Bestway Wholesale has added premium roast and ground coffee variants and a finely ground instant coffee to its Best-one own label and Inspired ranges.
The new products: Premium Best-one Inspired Colombian Roast & Ground Coffee, Premium Best-one Inspired Guatemalan Roast & Ground Coffee, Best-one Rich Roast Fresh Ground Coffee, Best-one French Style Fresh Ground Coffee , and arista Premium Instant Coffee Americano Finely Ground Coffee.
The range now caters for a variety of taste profiles with coffee in strengths: 3 (medium), 4 (medium/strong) and 5 (strong).
The Roast & Ground filter coffee variants are packaged in premium valve-packed bags for freshness, while the instant coffee comes in a recyclable tin. The packaging is shelf-ready for added convenience to the retailer and the products come in a case size of six, to prevent waste and help retailers manage stock.
The Best-one filter coffee is price marked at £2.29 per 227g pack and the instant coffee is £2.49 for 100g. The premium Best-one Inspired products are priced at £2.99 for a 227g bag.
Kenton Burchell, trading director at Bestway Wholesale, said: “Our Best-one own label range provides retailers with a minimum of 30% POR and improves the value proposition for consumers across a convenience store.
“With hundreds of products in the range and more launching in the coming weeks, the Best-one and Best-one Inspired ranges are the perfect products to provide consistent quality for value prices across the independent store.”
The five new coffee products are available to Best-one retailers, Xtra Local Club and Bestway Wholesale customers, alongside the Best-one Instant Coffee Granules already in the range.
Tagged with: Best-one Bestway Wholesale coffee convenience stores own label
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